Human-centered design: Behavioral intelligence made visible

Envision innovative products and customer experiences

Luxoft’s Smashing Ideas design team meets you where you are



How we can help

Get to market faster with products and experiences that create a closer user connection and serial engagement. Unlock extra value by designing both innovative products and services, and new business models.

Combining expertise in human-centered design, business strategy and financial analytics, Luxoft’s Smashing Ideas team builds digital experiences that drive profitable growth for you, and maximum value for your customers.

create icon
Create new products
and services

Design, build, and launch digital products that have impact and scale

transform icon
Transform customer

Improve CX by optimizing customer interaction and removing friction

design icon
Design new business

Identify opportunities, minimize risk and create new business models

enable icon
Enable innovation

Enhance cultural change, develop in-house design skills and promote innovation

A complete end-to-end design service

Unlike many firms, Luxoft offers the entire suite of end-to-end design services. Crucially, our Smashing Ideas team meet you where you are.


Unique Motivational UX™ framework

Motivational UX is a customer-centric approach to innovation that applies decades of multidisciplinary research (behavioral psychology, user experience and game-design thinking) to technology solutions, giving you the strategic edge over your competition.

Motivational UX goes beyond the functional, usable and optimized, to deliver motivational experiences that drive consistent business value.


Consult one of our global strategists